From my standpoint, culture. As CEO of BZI Steel, culture was critical from our inception. We formed the company understanding it was a value-generating vehicle to support our team members, their friends and family and our community. Teamwork, innovation and action became cultural cornerstones for our organization that we could hire and develop around.

Our culture started from humble beginnings. Our first pole barn was erected by just five workers in Southern Utah over a decade ago. Today, BZI has over 700 team members nationally, revenue is surging, and we were just named a “Top Workplace” and listed in Inc. 5000’s “Fastest Growing Companies.” Despite the massive employee and revenue growth, culture remains the company’s foundation.

We all know culture starts at the top, but how do you maintain it at scale? Can you continue developing teams that thrive and share successes throughout the organization while rapidly expanding and exceeding customer expectations? I can firmly say “yes.” Here’s why:

• Culture is the company’s bedrock. The services and mechanics of the business are subject to change, but culture remains the pillar of the organization.

• Going to work should be a meaningful experience. AT BZI, we envisioned a workplace where our people could make an impact, have fun, be excited and be rewarded. Pursuing this balance became the essence of our journey in developing our company culture,

• Businesses largely reflect the persona or personality of their leadership. It starts at the top and goes beyond the mission statement, policies, handbooks and manuals. Teams across the organization see and hear the message but must experience the integrity of that message in the delivery of results from leadership.

So why does a leader’s personality have such an impact on a business?

Becoming a leader—whatever your strengths or weaknesses—will be exponentially manifested within your organization. Your commitment to self-assess, change and improve will predict the opportunities and competencies that your team will achieve. This is true for companies, divisions and groups of any size.